Welcome to My Portfolio
$40M+ in Revenue Generated. One Proven Model Created.
Welcome! I’m William Leonard, an AI-powered marketing Practitioner with over 10 years of experience scaling businesses and generating significant revenue. Unlike traditional marketing, which sticks to theory, I focus on delivering real results through robust systems. This led me to develop the ISI™ Model—a heuristic, step-by-step framework that transforms innovative ideas into revenue-generating initiatives with precision and real-world execution.
Marketing Is Simple. Execution Is Complex.
In a world where anyone can claim to be a marketer, true differentiation lies in execution. That's where I come in. Marketing is straightforward—it's about delivering the right message, to the right people, at the right time. However, mastering the execution of that simple concept requires sophisticated systems and proven strategies—that's the heart of my ISI™ Model.
Step 1 – Innovation:
I define WHAT your product/service offers and WHY it matters so that then I can strategically innovate HOW to position it to dominate the marketplace and stay ahead of the curve.
Step 2 – Segmentation:
I understand WHO exactly your audience is and WHAT drives their behavior to craft segmented, data-driven persona stories that resonate and compel action.
Step 3 – Implementation:
I execute with precision, detailing exactly WHERE, WHEN, and HOW I'll implement campaigns to achieve maximum impact, aligned directly with your goals, using my Mario Kart Analogy.
(TLDR: The ISI Model Turns Ideas Into Systematic Growth)
Only Here For The Real-World Case Study?
Discover How My Model Translates Into Real-World Success
Each step of the ISI™ Model has been meticulously engineered to drive tangible growth. If execution were simple, every marketer would be a millionaire. Dive into this detailed case study to see how a national solar company turned an innovative idea into $20 million in revenue.
Welcome to My Portfolio
$40M+ in Revenue Generated. One Proven Model Created.
Welcome! I’m William Leonard, an AI-powered marketing Practitioner with over 10 years of experience scaling businesses and generating significant revenue. Unlike traditional marketing, which sticks to theory, I focus on delivering real results through robust systems. This led me to develop the ISI™ Model—a heuristic, step-by-step framework that transforms innovative ideas into revenue-generating initiatives with precision and real-world execution.
Marketing Is Simple. Execution Is Complex.
In a world where anyone can claim to be a marketer, true differentiation lies in execution. That's where I come in. Marketing is straightforward—it's about delivering the right message, to the right people, at the right time. However, mastering the execution of that simple concept requires sophisticated systems and proven strategies—that's the heart of my ISI™ Model.
Step 1 – Innovation:
I define WHAT your product/service offers and WHY it matters so that then I can strategically innovate HOW to position it to dominate the marketplace and stay ahead of the curve.
Step 2 – Segmentation:
I understand WHO exactly your audience is and WHAT drives their behavior to craft segmented, data-driven persona stories that resonate and compel action.
Step 3 – Implementation:
I execute with precision, detailing exactly WHERE, WHEN, and HOW I'll implement campaigns to achieve maximum impact, aligned directly with your goals, using my Mario Kart Analogy.
(TLDR: The ISI Model Turns Ideas Into Systematic Growth)
Here's Exactly How The ISI Model Works:
The ISI™ Model is not just a guide; it's a comprehensive marketing system that ensures actionable and measurable results. Each step is designed to bridge strategy with execution effectively:
Step 1 (What, Why & How):
Innovation – Discover Your Edge
- Clarify Your Offer: Clearly articulate exactly what you provide and explicitly why customers deeply value it.
- Own Your Market: Leverage your unique value, differentiation, and competitive edge to dominate the market.
- Craft a Compelling Message: Engineer a bold, emotionally resonant value proposition that directly inspires your audience to take action.
Deliverable: A Bold, Emotionally Resonant, and Market-Ready Value Proposition
Step 2 (Who & What):
Segmentation – Understand Your Audience
- Detailed Persona Development: Analyze demographics, psychographics, and behaviors to create a comprehensive persona.
- Emotional Connection: Build stories based on emotional triggers and desired outcomes.
Deliverable: A Formulated Audience Persona Story
Step 3 (Where, When, & How):
Implementation – Execute With Precision
Step 3 bridges the gap from planning to action by defining WHERE to focus, WHEN to act, and HOW to execute for maximum revenue impact. The deliverable is a comprehensive, ready-to-launch marketing initiative structured for immediate deployment and success.
* Step 3 *
Determines Where We Are Going
* Step 3 *
Defines How Much We're Investing
* Step 3 *
Decides What Race We're Racing
* Step 3 *
Develops What Kart We Use To Win
Three Steps. Two Phases. 1 Model.
The ISI™ Model Was Engineered With Systems In Mind
The ISI™ Model is crafted with a structured input-process-output system to ensure every marketing initiative is built with clarity, precision, and measurable results. It combines strategic rigor with practical execution, making it an indispensable tool for driving success.
Phase 1: The Discovery Input Matrix
A systematic tool for gathering and defining crucial insights, forming the robust foundation of all strategic decisions.
Phase 2: The Executable Process
The meticulous process that takes those insights and skillfully transforms them into market-ready, revenue-driving outcomes.
Only Here For The Real-World Case Study?
Discover How My Model Translates Into Real-World Success
Each step of the ISI™ Model has been meticulously engineered to drive tangible growth. If execution were simple, every marketer would be a millionaire. Dive into this detailed case study to see how a national solar company turned an innovative idea into $20 million in revenue.
Here's Exactly How The ISI™ Model Works:
The ISI™ Model is not just a guide; it's a comprehensive marketing system that ensures actionable and measurable results. Each step is designed to bridge strategy with execution effectively:
Step 1 (What, Why & How):
Innovation – Discover Your Edge
- Clarify Your Offer: Clearly articulate exactly what you provide and explicitly why customers deeply value it.
- Own Your Market: Leverage your unique value, differentiation, and competitive edge to dominate the market.
- Craft a Compelling Message: Engineer a bold, emotionally resonant value proposition that directly inspires your audience to take action.
Deliverable: A Bold, Emotionally Resonant, and Market-Ready Value Proposition
Step 2 (Who & What):
Segmentation – Understand Your Audience
- Detailed Persona Development: Analyze demographics, psychographics, and behaviors to create a comprehensive persona.
- Emotional Connection: Build stories based on emotional triggers and desired outcomes.
Deliverable: A Formulated Audience Persona Story
Step 3 (Where, When, & How):
Implementation – Execute With Precision
Step 3 bridges the gap from planning to action by defining WHERE to focus, WHEN to act, and HOW to execute for maximum revenue impact. The deliverable is a comprehensive, ready-to-launch marketing initiative structured for immediate deployment and success.
* Step 3 *
Determines Where
We Are Going
* Step 3 *
Defines How Much
We're Investing
* Step 3 *
Decides What Race
We're Racing
* Step 3 *
Develops What Kart
We Use To Win
Three Steps. Two Phases. 1 Model.
The ISI™ Model Was Engineered With Systems In Mind
The ISI™ Model is crafted with a structured input-process-output system to ensure every marketing initiative is built with clarity, precision, and measurable results. It combines strategic rigor with practical execution, making it an indispensable tool for driving success.
Phase 1: Discovery Input Matrix
A systematic tool for gathering and defining crucial insights, forming the robust foundation of all strategic decisions.
Phase 2: The Executable Process
The meticulous process that takes those insights and skillfully transforms them into market-ready, revenue-driving outcomes.
$40M Generated—See My Wins in Action
The ISI™ Model isn’t just an idea—it’s delivered real results:
($750k Revenue from an Ad Launch)
Developed and executed a targeted YouTube ad campaign that generated $750,000 in new revenue within 90 days. The campaign focused on optimizing creative assets and audience targeting to maximize ROI.
(900% ROI from a Saint Patrick’s Promo)
Delivered a 900% ROI with a limited-time holiday campaign. Leveraged urgency-driven messaging and data insights to engage customers and drive conversion, inspired by proven direct-response strategies.
(Increased Interview Show-Up Rates)
Launched a video addressing candidates' commitment anxiety, shifting messaging from job perks to identity, purpose, and ambition. By reinforcing personal growth and belonging, the campaign drove higher interview attendance rates.
(8% Conversion Rate from a VSL)
Launched a video sales letter for a B2B2C project, achieving an 8% conversion rate from cold traffic. Clear messaging, audience insights, and tailored calls to action drove this high-performing initiative.
(Attracted Leaders Through Psychology)
Developed a video for managers, positioning the role as an exclusive leadership opportunity. Strategic use of status-driven messaging and competitive framing eliminated unqualified applicants.
(30% Boost from Partner Enablement)
Built a sales enablement program that increased partner conversion at the table by 30%. Created tailored training materials and marketing assets to empower partners and drive sales performance.
See My Wins in Action
The ISI™ Model isn’t just an idea—it’s delivered real results:
($750k Revenue from an Ad Launch)
Developed and executed a targeted YouTube ad campaign that generated $750,000 in revenue within 90 days. The campaign focused on optimizing creative assets and targeting to maximize ROI.
(900% ROI from a Saint Patrick’s Promo)
Delivered a 900% ROI with a limited-time holiday campaign. Leveraged urgency-driven messaging and data insights to engage customers and drive conversion, inspired by direct-response strategies.
(Increased Interview Show-Up Rates)
Launched a video addressing candidates' commitment anxiety, shifting messaging from job perks to identity, purpose, and ambition. By reinforcing personal growth and belonging, the campaign drove higher interview attendance rates.
(8% Conversion Rate from a VSL)
Launched a video sales letter for a B2B2C project, achieving an 8% conversion rate from cold traffic. Clear messaging, audience insights, and tailored calls to action drove this high-performing initiative.
(Attracted Leaders Through Psychology)
Developed a video for managers, positioning the role as an exclusive leadership opportunity. Strategic use of status-driven messaging and competitive framing eliminated unqualified applicants.
(30% Boost from Partner Enablement)
Built a sales enablement program that increased partner conversions by 30%. Created tailored training materials and marketing assets to empower partners and drive sales performance.
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